Energy drinks
Energy-drink sales growth remains surprisingly tepid as the leading brands—Red Bull and Monster—struggle to keep up double-digit growth trends set over the past couple of years. Red Bull dollar sales grew "only 2.0% this period," Wells Fargo Securities analyst Bonnie Herzog said in a recent report. Monster, meanwhile, saw dollar sales grow 6.5%, even as third-place Rockstar grew 8.1% and PepsiCo's Mountain Dew Kickstart grew a healthy 20.0%.
The energy-drink category overall saw total volume sales grow 4.1% during the four-week period ending July 16 and 3.8% over the past 12 weeks.