CHICAGO -- IRI has released its third annual 2006 Table Wine Top 30 Brand Performers, a study that pinpoints the top 30 most influential table wine brands. These individual brands have experienced significant growth in U.S. supermarkets and drugstores across multiple variables during the 52-week period ending Dec. 31, 2006.
IRI analyzed volume growth, share of segment trends, merchandising effectiveness, everyday base pricing stability, profitability, distribution gains, incremental sales and sales velocity growth to develop this list. To qualify for [image-nocss] the study, brands had to meet a minimum requirement of 100,000, nine-liter cases sold.
The IRI 2006 Table Wine Top 30 Brand Performers:
1. Barefoot
2. Francis Coppola
3. Sterling Vintner's Collection
4. Chateau Ste. Michelle
5. Crane Lake
6. Bogle Vineyards
7. Smoking Loon
8. J Lohr
9. Mirassou
10. La Crema
11. The Little Penguin
12. Rex Goliath
13. Kendall Jackson Vintner's Reserve
14. Fish Eye
15. Pepperwood Grove
16. Blackstone
17. Lindemans
18. Five Oaks
19. Sutter Home
20. Clos du Bois
21. Rancho Zabaco Dancing Bull
22. Rodney Strong
23. Yellow Tail
24. Black Box Wines
25. Columbia Crest
26. Estancia
27. Chateau St. Jean
28. Cavit
29. Jacob's Creek
30. Foxhorn
In addition to the top 30 ranking, the study also revealed an increase in merchandising support appeared to contribute to the success of the top 30 brands; all brands experienced an increase in weeks of support and the majority of brands had significant incremental sales gains from promotion.
Also, 23 of the top 30 brands are domestic table wines from California
Imported table wine brands held five of the 30 spots, with Australia as the No. 1 import country of origin with four brands.
It also found that the majority of brands, 83%, are premium priced at $5.50 and above. Nearly all, or 28 out of 30 brands, increased their presence at retail with an increase in distribution; 26 of 30 brands that made the ranking grew double digits or more in dollar sales during the 52-week period; 26 out of 30 brands grew double digits in volume sales.
In 2006, we saw record sales again in the wine industry, which means that America is clearly still experiencing a wine boom, adds Bump Williams, general manager, IRI Beer, Wine and Spirits Practice. Wine makers do a great job of demystifying the product and are also having a little fun with it at the same time. Just like last year, we are continuing to see the trends of eye-catching packaging, advertising and grocery displays. And now, we're even seeing some non-traditional premium box wine that is hitting the mark with consumers.
IRI also unveiled its 2006 Table Wine Top 10 New Brands, a list of emerging new brand entries:
1. Trove
2. Cycles Gladiator
3. Little Black Dress
4. Bohemian Highway
5. Marq
6. Red Guitar
7. Lost Vineyards
8. Mattie's Perch
9. Rubeus of Lore
10. French Rabbit
(Based on dollar sales in total U.S. food and drug for the 52-week period ending Dec. 31, 2006.)
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