The arrangement increases Skinny Water's footprint in New England. With the addition of these stores, Skinny Water is now available in 7,486 retail locations nationwide.
Joseph Gisondi, vice president of national retail sales for Skinny Water, said, "As consumers search for 'healthier-for-you-beverages,' Skinny Water's latest [image-nocss] authorization at Tedeschi's will now allow the on-the-go consumers to experience the great taste of Skinny Water across New England. Skinny Water will be a great complement to the line of beverages that Tedeschi's is now providing to its customers. We are proud to offer New England residents another retailer to purchase their Skinny Water on the go."
Skinny Water and Tedeschi Food Shops look forward to building and cultivating their relationship and brand awareness through various advertising mediums. This includes circular/ad sales, displays, sampling events and joint promotions.
The Skinny Water lineup features eight flavors: Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water has key electrolytes, antioxidants and vitamins and has zero calories, sugar and sodium, and no preservatives, with all natural colors and flavors.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional said that it expects to launch additional branded products, including Skinny Smoothies, and other Skinny-branded beverages soon.
Rockland, Mass.-based Tedeschi has been serving the New England states of Massachusetts, New Hampshire, Rhode Island and Connecticut since 1923. The family-owned and -operated chain, with more than $600 million in annual revenue, has 190 locations. It offers a family of proprietary brands: TD's Deli and TD's Deli Always Fresh To Go, Tedeschi Select and Tedeschi Fuel.
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