Beverages

Super Fuel Expands C-Store Distribution

Energy drink from EBoost now available in ampm, Sheetz, Rutter’s, more
Photograph courtesy of EBoost

NEW YORK — Energy drink EBoost’s Super Fuel has expanded its distribution to more than 2,500 locations across the country, including more convenience stores.

Super Fuel is a ready-to-drink energy beverage that is made with nootropics, electrolytes, vitamins, minerals and other nutrients, according to the New York-based company. The canned drink has "natural energy" derived from green coffee seed and green tea, it said.

The beverage comes in Strawberry Lemonade, Ginger Lime and Orange Mango and is intended for pre-workout fuel and post-workout recovery, according to EBoost.

“Whether it is to power through a workout, work from home or replace coffee, Super Fuel fits in everyone’s routine,” Josh Taekman, EBoost founder and CEO, said. “It gives you a natural boost without the typical crash and jitters associated with sugary drinks and other unnatural options out there, so people can feel great and do more.”

Super Fuel’s distribution will now include select stores at companies including CVS; ampm in Southern California (owned by La Palma, Calif.-based BP America Inc.); Altoona, Pa.-based Sheetz; RaceTrac locations in the Southeast; Loop Neighborhood Market, Fremont, Calif., c-stores of Northern California; York, Pa.-based Rutter’s c-stores and more.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Trending

More from our partners