Beverages

Shock Coffee Perks Up Distribution

Hyper-caffeinated brew available at new retailers in Va., Wis., Maine, N.C.

NEW YORK -- Shock Coffee, a hyper-caffeinated coffee with more than 50% more caffeine than other coffees, said that it has expanded its availability in North Carolina, Wisconsin, Virginia and Maine.

In addition to being available online and select locations across the nation, consumers can now purchase Shock Coffee's product line, which includes hot brewed coffee, ready-to-drink chilled coffee beveragesShock Triple Latte and Shock Triple Mochaand chocolate-covered coffee bean candyShock-a-Lotsat Big Apple Stores in Maine, Apple Markets in Virginia, [image-nocss] Road Rangers in Wisconsin and Family Fare Supermarkets in North Carolina.

Comprised of all-natural, high-quality beans selected for taste and caffeine content, Shock Coffee is currently distributed in more than 30 states.

Meanwhile, Shock brewedcoffee and Shock-a-Lots candy isbeing rolled out inallCumberland FarmsInc. stores in Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New York, New Jersey, Pennsylvania, Rhode Island, Vermont and Florida, Ray Scott, foodservice category manager for the Canton, Mass.-based chain, told CSP Daily News.

New York City-based Shock Coffee's catch phrase is Sleep Is Overrated.

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