The chain had expressed some preliminary interest in the Pennsylvania Liquor Control Board's (PLCB) concept.
(Click here for previous CSP Daily News coverage of the kiosks and how they work.)
But Louie Sheetz, executive vice president of marketing, who observed one of the kiosks at a Wegman's in Camp Hill, Pa., said one major concern is the unit itself. "The performance of the equipment was an issue, and another issue for us was their physical size--they are huge," he told told The Altoona Mirror yesterday.
"We have a small footprint, and we would have to replace something inside to put one in," he added.
Hours of operation could also be an issue, he said. "We would want it to be open extended hours, not necessarily 24 hours a day," Sheetz told the newspaper. "The PLCB requires that it only be open the hours they are open."
The inventory would be owned by the PLCB, Sheetz said.
"They would get all of the money. We would maybe get some more traffic," he said. "It is intriguing as a divestiture from the norm. We had some initial interest, but not today."
The chain may consider the wine kiosks in the future, he said.
"We would always consider taking a look at it, but you won't see these in Sheetz stores any time soon; we have no interest, the way it is structured," Sheetz said.
In other company news, Stan Sheetz is featured in the trailer for Morgan Spurlock's POM Wonderful Presents The Greatest Movie Ever Sold.
(Watch the official trailer above or click hereto view the trailer on the movie's official website, which offers addition details on the film.) Spurlock is best known for directing such films as Supersize Me and Freakonomics. Hisnew film is a satirical look athow corporate sponsorship, product placement and advertising are proliferating in nearly every aspect of life in America. The film is entirely funded by overt product placement and corporate sponsorships.
Sheetz was one of 15 companies that agree to be a part of the movie. (Click here for previous coverage.) Altoona, Pa.-based Sheetz has more than 385 locations across six states: Pennsylvania, Maryland, Virginia, West Virginia, Ohio and North Carolina. It has more than 13,500 employees.
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