Beverages

Red Bull NA Names New CEO

Kozak steps up from "head coach" of Canada, Latin America
SANTA MONICA, Calif. -- Red Bull North America has announced that Stefan Kozak will be the new chief executive officer of Red Bull North America as of July 1. The Red Bull North America leadership team, as well as the board of Latin America and Canada, will report to Kozak.

Kozak joined Red Bull six years ago and is currently "head coach" of Canada and Latin America.

Along with a "strong cross-functional leadership team," Kozak will create a seamless transition and continue the momentum that has made Red Bull a leading energy drink brand in the United States and around [image-nocss] the world, the company said.

Red Bull in a product of Red Bull GmbH of Austria and Red Bull North America Inc., Santa Monica, Calif. Its functional beverage products, sold in convenience stores and other retail outlets, include Red Bull Energy Drink, Red Bull Sugarfree Energy Drink, Red Bull Energy Shots, Red Bull Sugarfree Energy Shots and Red Bull Cola.

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