PURCHASE, N.Y. -- PepsiCo will relaunch Sierra Mist next year, rebranding the lemon-lime soda to Mist TWST.
"We are looking toward a spring launch," a spokesperson told CSP Daily News. "Mist TWST will highlight the lemon-lime credentials of the beverage."
The spokesperson offered no other details, and it's not known if the reimage will include a reformulation of the soda itself.
The change is the latest makeover for the lemon-lime-flavored soda brand, which has undergone multiple overhauls since launching in 1999, according to an Advertising Age report.
The most recent makeover included a change to Stevia as the sweetener, citing a drive toward a healthy halo. This fall, however, when the coming relaunch was discussed, Beverage Digest reported, "The brand is being reworked to highlight its lemon-lime credentials and taste, rather than a health message." The new brand also is expected to "include new flavors in 2016 and 2017," AdAge reported, citing Beverage Digest. Today, Sierra Mist is available in regular and diet versions of lemon-lime cranberry splash.
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