ATLANTA -- Coca-Cola Co.'s Mello Yello is bringing back its camouflage package designs through its partnership with camouflage maker Realtree just in time for hunting season.
Hitting shelves nationwide this month, Mello Yello (MY) Realtree packages feature 12 natural colors in a 3-D pattern that helps it blend into a variety of fall and winter habitats. MY Realtree packaging will be incorporated into the “This is MY World” campaign, which invites consumers who love the great outdoors to unwind and refresh with a Mello Yello.
“The rugged adventures of Mello Yello fans are limitless, and they’re unapologetic about their passion and enthusiasm for the outdoors,” said Bobby Oliver, director of Coca-Cola's sparkling citrus brands. “Our partnership with Realtree proved to be a game changer last year by even further establishing Mello Yello as the perfect, must-have beverage companion for fans as they gear up for the outdoors.”
Between Aug. 15 and Dec. 31 in select markets, “This is MY World” will boast radio media, out-of-home and in-store point-of-sale advertisements featuring David Blanton, the host of the "Realtree Outdoors" TV show.
Realtree signature camouflage patterns will appear on Mello Yello and Mello Yello Zero 20-ounce bottles, 12-ounce cans in 12-, 20-, 24- packs, 16-ounce cans and 2-liter bottles. The limited-edition packaging will be available in retail outlets nationwide and on Amazon Prime Pantry through December.
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