SEATTLE — Jones Soda Co. is expanding its Mary Jones brand of cannabis-infused sodas in California with a new 100-milligram THC product in the same four Jones fan-favorite flavors as the popular 10-milligram THC sodas that launched the line this summer.
The new cannabis beverage will be packaged in 16-ounce resealable, child-resistant, multiserve tallboy cans designed for consumers to pace their consumption, the Seattle-based company said.
The four flavors are Berry Lemonade, Green Apple, Orange & Cream, and Root Beer, all of which have been among the company’s top sellers for 25 years.
“Each flavor tastes exactly like its mainline Jones Soda counterpart, thanks to award-winning Jones flavor scientists who have customized Jones’ signature craft soda recipes to accommodate the addition of THC emulsions,” Jones Soda Co. said.
This new 100-milligram product introduction follows the California launch of the Mary Jones brand with 10-milligram cannabis-infused sodas in June.
“The launch of Mary Jones 10-milligram bottles was one of the most successful brand launches we’ve seen at Kiva Sales & Service, with deliveries to more than 120 retailers in the first 60 days,” said Brooks Jorgensen, president at the Alameda-Calif.-based distributor. “We’re excited to build on this success with the upcoming launch of Mary Jones 100-milligram cans, which will meet the demand from consumers looking for higher-dose sodas that taste great.“
Mark Murray, president and CEO of Jones Soda Co., said, “Our strong Mary Jones launch validates the strategic decision we made to enter the cannabis industry in order to leverage our brand equity, diversify our portfolio, and move into a profitable high-growth category to drive the company’s future.
“Building on our initial success, this new higher-potency 100-milligram product unlocks a valuable category with a higher value product aimed at a more mature cannabis consumer,” he added.
Jones Soda markets and distributes premium beverages under the Jones Soda and Lemoncocco brands. It is known for its premium sodas and packaging that incorporates photos sent in from its customers.
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