NAPA, Calif. — Fresh Vine Wine Inc., a producer of lower-carb, lower-sugar, and lower-calorie premium wines in the United States, is entering the convenience-store market.
Its Pinot Noir and Chardonnay wines are now being sold in 1,657 stores across California locations of a national c-store chain it not identify.
“Securing a top national convenience store chain to carry our wines across the state of California is a true breakthrough for Fresh Vine Wines, as this validates the broad and rapid appeal of our lower carb, lower calorie, lower sugar premium wines that do not compromise on taste while offering the accessible price point convenience shoppers seek,” said Janelle Anderson, CEO of Fresh Vine Wine.
Napa, Calif.-based Fresh Vine Wine’s expansion into c-stores supports the emerging growth of the wine category at small-format retailers, where there has been an increase in wine sales, the company said.
“With 1,300 points of distribution in Q1 with one of the largest distributors alone,” Anderson said, “we absolutely expect to add additional locations with this highly regarded organization, as well as to expand into other geographies and add other c-store partners that recognize how Fresh Vine Wines can enhance their merchandising strategy."
Fresh Vine Wine kicked off a 2022 growth plan following its initial public offering (IPO) in mid-December 2021. Its brand vision is to lead the emerging natural and accessible premium wine category as health trends continue to accelerate in the U.S. marketplace.
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