The free can promo will be supported by a customized consumer web page, www.comotionenergy.com/7-Eleven, for redemption coupon downloads; in-store point of sale (POS); and an extensive promotion schedule with targeted radio [image-nocss] partners KJ 103 and Rock 100.5, which reach the brand's primary young adult target.
Monarch launched its antioxidant and adaptogen-packed CoMotion formulation in 2008, adding the "no-crash" positioning. The line comes in dragonfruit flavor and is packaged in 8.4-oz. cans. Distribution has focused on convenience store and drug store channels.
Monarch Beverages is a diversified, international beverage company based in Atlanta. It works with bottlers, wholesalers, distributors and retailers to manufacture and market a full range of carbonated, new-age and ready-to-drink products in 35 countries. The company's brand portfolio includes ACUTEfruit, NTrinsic, CoMotion, Rush! Energy, Reaktor, Kickapoo Joy Juice, American Cola, Planet Cola and Bubble Up.
7-Eleven Stores, which operates 106 stores in Oklahoma, is a separate entity from Dallas-based 7-Eleven Inc.
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