CHICAGO — While beer has been struggling in convenience stores, flavored malt beverages, spirits and wine have experienced some increases in dollar and unit sales in 2019, according to Chicago-based market research firm IRI.
Consumers want variety when it comes to the cooler, and merchandisers are listening.
Click through to see some ideas on what to add to the c-store alcohol set …
Fun Wine comes in colorful packaging inspired by Miami’s distinct culture and notorious street art scene, according to the Miami-based company.
The drinks come in Red Sangria, Strawberry Rose Moscato and Coconut Chardonnay. The pop-top cans and screw cap bottles make the beverages suitable for on-the-go outings, the company said.
Malibu rum is introducing a new line called Malibu Splash. The sparkling malt beverage comes in Strawberry, Lime, Passion Fruit and Pineapple. The drinks have 5% ABV and will be sold in four-packs for a suggested retail price of $8.99 and in flavor-variety eight-packs for $16.99.
Malibu is a product of Pernod Ricard USA, New York.
Truly Hard Seltzer, Boston, has introduced Truly Lemonade Hard Seltzer. The beverage is available in Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade.
The drinks have 1 gram of sugar and 100 calories.
D.G. Yuengling & Son Inc., Pottsville, Pa., has released a new light beer. Flight by Yuengling is an easy-to-drink beer, according to the company. It has 2.6 grams of carbohydrates, 95 calories and 4.2% ABV.
BeatBox Beverages Party Punch is the fastest-growing single-serve wine brand in the U.S. convenience-store channel, according to Nielsen data.
The drink is the fastest-growing of the top 10, less than 750-mL wine brands in dollars, volume and sales velocity, according to the company.
According to its website, BeatBox Beverages Party Punch comes in five flavors: Pink Lemonade, Fruit Punch, Tropical, Blue Razzberry and Fresh Watermelon. BeatBox is part of Austin, Texas-based Future Proof, which develops innovative beverage brands for the next generation of drinkers. Its brands also include Brizzy Seltzer Cocktail and Corkless.
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