Beverages

3 New Flavors of Hard Mtn Dew Baja Blast Join Original Version

Limited-time offering available in 12-pack
Hard Mtn Dew Baja Blast Variety 12-Pack
Photograph courtesy of PepsiCo

The Hard Mtn Dew Baja Blast Variety 12-pack is a limited-edition summertime offering including the original tropical lime-flavored Baja Blast and three new flavors: Baja Blast Pineapple, Baja Blast Mango and Baja Blast Punch.

“This pack is so ridiculously refreshing and bursting with tropical flavor, it’s sure to transport fans to paradise,” the company said of the offerings that have 5% ABV, 100 calories per serving, zero sugar and no caffeine.

The variety pack is available in Arizona, Arkansas, Connecticut, Florida, Illinois, Iowa, Kentucky, Las Vegas, Minnesota, Missouri, Ohio, Oklahoma, Tennessee and Virginia.

The Boston Beer Co. and PepsiCo are partners on Hard Mtn Dew and released the first versions in early 2022 in four flavors including Black Cherry and Watermelon.

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” Dave Burwick, Boston Beer's CEO, said at the time. “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew, a one of kind multi-billion-dollar brand, will deliver the excitement and refreshment that drinkers know and love.”

Mountain Dew is a product of Purchase, New York-based PepsiCo. The carbonated soft drink line includes varieties like Mtn Dew Game Fuel, Mtn Dew Voltage and Mtn Dew Zero Sugar.

The Boston Beer Co., Boston, is known for its Samuel Adams beer brand as well as Truly Hard Seltzer, Twisted Tea and Angry Orchard Hard Seltzer.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology/Services

How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Trending

More from our partners